Main picture image credit: Pinterest

As you may already know I am on a quest to redefine the rules of style and beauty for women over 40.

Particularly in relation to the axiom of  ‘age-appropriate’.

As the ‘ageless movement’ gains momentum and global fashion and beauty brands embrace the power of women over 40, the term ‘age appropriate’ is finally becoming, albeit slowly, irrelevant.

In an interview for The Daily Telegraph’s Stella Magazine last year, media star Sonia Kruger commented on the concept of ‘age-appropriate’ . When the topic of the gold sequinned Steven Khalil Couture jumpsuit that Kruger wore on The Voice last year was raised, Sonia said “Some people would say perhaps [the gold jumpsuit] was age-inappropriate. I don’t subscribe to that. I don’t like that term. What does it even mean?”

Image: Sonia Kruger/Instagram

But how does this ageless notion translate to everyday women leading busy lives balancing career, family, friends and wellness?

With a few practical and actionable changes to your attitude and wardrobe, you can leave behind the outdated ideal of ‘age-appropriateness’. My essential tips will help you to achieve ageless style:


As a stylist, these are some of the most common style questions I am asked:

  • How and where do I shop for my age?
  • Can I still wear this?
  • Is this too young for me?

The reality is that turning 40, 50 and beyond does not mean a life banished to an ‘aged’ style metamorphosis – but an opportunity to embrace a timeless and youthful silhouette.


Don’t limit yourself to stores that are considered ‘age appropriate’.

In every single one of my shopping sessions I have shown clients a plethora of so-called ‘young’ stores that they would never imagine they could shop in.

Do your research and understand what these brands can offer. They all have different strengths to build an ageless wardrobe – some are great for weekend wear, others consistently offer great basics, some are best for evening wear, etc.

I generally recommend avoiding shopping with husbands and children. Their view can be biased, i.e. ‘wife/Mum’, and may not encourage a new look. A stylist, or truthful girlfriend, is your best option.


Swap “I can’t wear that” with “how will I wear that”. You can still wear most of your favourite looks – a leather jacket paired with a classic black pant and elegant pumps rather than jeans and a ripped tee.


Don’t completely eradicate fashion trends post 40, but rather adopt a minimal approach. Balance a wardrobe of modern and timeless classics with a sprinkle of fashion-forward items – a shoe, bag or jewellery.


Lastly, the best thing about ageing is to care less about what others think. Own your style. Be confident, be bold and be daring. Express yourself through style and fashion and encourage friends and family to do the same.

Helen Mirren in Dolce & Gabbana Helen Mirren arrives at the 72nd annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 11, 2015, in Beverly Hills, Calif. (Photo by Jordan Strauss/Invision/AP


A stylist will provide your with expert advice based on dressing for your body shape, budget and lifestyle. For more information, email me at

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