Emma Watson, Marion Cottilard and Eddie Redmayne are just a few of the celebrities that have fallen for eco-friendly French brand Veja.

Part of Veja’s brand DNA is to promote renewable resources and advance the cause of sustainable fashion.  Veja has released a line of covetable sneakers made from silk woven and dyed in a 100-year-old factory located in the mountains of Petrópolis, just outside of Rio de Janeiro.

Eco-friendly doesn’t have to mean expensive either.  Veja’s silk trainers retail for approximately AUD$200.

Hopefully with celebrities bringing Veja’s commitment to organic farming, worker’s rights, traditional manufacturing practices from sustainable factories into the spotlight, the company will continue to grow the cause for sustainable fashion.

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